Understanding Sales Styles to Drive Smarter Commercial Decisions
Why Sales Behavior Matters
Most sales organizations lack structured visibility into what drives seller behavior. Without it, teams often deploy uniform strategies that overlook individual strengths, dilute impact, misalign roles, and miss growth opportunities. Data-driven clarity is essential to moving beyond guesswork and toward performance-based account allocation.
Luks Prisma provides that clarity. Its behavioral framework distinguishes between Hunter and Farmer sales styles, enabling leaders to align talent with task. Hunters deliver speed and agility in fast-moving environments; Farmers build depth and retention in complex, trust-based sales. When organizations leverage this differentiation, they reduce friction, increase engagement, and drive measurable results across the funnel.
The Luks Prisma Sales Profile Assessment is an innovative tool designed to revolutionize how organizations approach hiring and developing sales professionals. Each dimension of the Luks Prisma Sales Profile targets specific attributes of a salesperson’s approach and mindset.
About Anker Bioss
We enable individuals and organizations to achieve their full potential by enhancing their capabilities and supporting their transformations.
Our teams understand how individual and organizational capabilities interact. We are dedicated to helping you transform and achieve your goals by aligning capabilities and closing gaps with our framework.